
| Medium stiffness snowboardLike the bright yellow Trans-Am your Dad drove in the 80’s and the Hawaiian shirt Aunt Sally got your for your last birthday, the new O-Matic Awesome is well, just freakin’ awesome. Heavy on the horsepower and hella macho like dad’s old Pontiac while at the same time kinda zany and “radical” like that floral print shirt from your favorite Aunt—the new Awesome is hot and dangerous. With only minor tweaks under the hood, the new 2009 Awesome comes off the assembly line familiar and fun—it’ll be your pride and joy, and wicked awesome. The Todd Richards signature board still features Smartcore™ technology and Dualslant™ sidewalls, but proudly sports a totally new graphic—sorry to say it’ not a Hawaiian floral print, but hey, we have to save some ideas for next year.
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| Medium stiffness snowboardFollowing the success of his Volvo-inspired model from last year, Hampus Mosesson is back with another sensational yet sensible pro model for 2009/10. With direction from the agile Swede, we performed a delicate surgery on the specs for an amazing update in performance. Dr. Hampus has carved up more faces than all the plastic surgeons in Orange County California combined. Like the man himself, Hampus’ sweet new ride is rock steady on all terrain: from Utah powder to nighttime park jumps near the Arctic Circle—like you, he rides it all. This new twin shape funstick sports wood: with combination of Dualbeam™ Carbon/Kevlar construction and Clevercore™ Technology. It also boasts ultra-responsive Dualslant™ sidewalls for ultimate control. Expect unmatched performance on park boxes, street rails jumps, park hits and everything else winter might throw at you. The ridiculous new graphics were inspired by Hampus’ favorite American childhood game, Operation. It’s not anatomically correct, except for the hairy palms.
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| Medium stiffness snowboardWhen Louie Vito drops in, the paparazzi swarms, the ladies swoon, and the judges scratch their heads in confusion. But what makes Prince Louie the Celebrity isn’t just that confident swagger, his ice-grill or his entourage of apple-bottom honeydips. Behind the stunner shades and the mink bandana, there is substance. His undeniable star power comes from his riding—and with his new 2010 Celebrity pro model, he’s taking his game to the next dimension, again. There are very few riders who walk the fine line between competitive halfpipe powerhouse and hardcore backcountry mountain-man, but Louie is one of them. And for a rider so versatile and demanding, there can only be one board: that board is the Celebrity. With luxury features like Dualslant™ sidewalls, exotic Dualbeam™ Carbon/Kevlar internals, an ultralightweight Clevercore™ wood profile, and original graphics by So-Cal graffiti artist Persue, everything about this board is the top of the food chain, baby. Booya.
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| Medium stiffness snowboardSnowboarding equality has finally arrived and it’s super—maybe even super duper. This isn’t some girl-power propaganda from a bunch of old dudes (okay maybe it is), but forget about that. The new Super has been tested by some of the best female riders in the world and is proven to perform. This updated version of last year’s Best In Class performance freestyle board from Omatic is well-suited to all terrain riding. With true gender-specific specific design, the width, flex, and sidecut specs on this model create the ultimate platform for taking your riding a step further. With enough girth for solid landings off jumps, it is also narrow enough for responsive turning. Lighweight Smartcore™ tech makes it nimble in the air with low swing weight. Meanwhile, the Powerbeam™ Carbon/Kevlar laminates and triradial sidecut make it a poppy, predictable and stable ride all over the mountain.
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| Medium stiffness snowboardKumbaya brothers and sisters - it is now officially cool to care about our planet. And already, we’re so environmental it’s making us sick - we’re totally turning green over here. With that in mind we’ve collaborated with the corporate worlds favourite eco bandwagoners, Ecorpo™ to bring you the 2009 Extr-Eco. We’re still poisoning the atmosphere by rooping through the backcountry on 900cc snowmobiles, sometimes even helicopters, so we had to do our part elsewhere. We’re hip to green manufacturing practices, so we reduced the impact of our boards by making them with elfin magic. This unique production process means that the only environment put in jeopardy by Omatic, is the one in the land of make believe. That’s something we can all feel good about. The new EXTR-ECO features our cruelty-free Vertwall™ sidewall technology for peaceful, powerful turns. The combination of a recycleable Inteligentcore™, optional B.S. base tech and a certified organic triaxial fiberglass matrix give this new stick more pop than a turbo Hybrid Hummer.
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| Medium stiffness snowboardDespite what you’ve been programmed to think, you are in control. Sure, your every movement and thought is being recorded and analyzed by the government and aliens, but you can still exhibit free will. Fun and freedom are there for the taking and here’s proof: the new 2009/10 Omatic Boron. Without therapy, without some prescription super-drug, you can simply introduce Boron into your regimen and watch as a unique strain of fun and personal freedom begins to mutate within your system. Be sure to check the ingredients: Vertwall™ construction and Intelligentcore™ wood profiling. Add to that a forgiving, flexible biaxial fiberglass matrix, and you’ve got a serious weapon to fight impending lameness. With the Boron you get the performance enhancements you need, and nothing, you don’t. Take control today!
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| Medium stiffness snowboardIf you believed there was truth in all the advertising and thinlyveiled marketing ploys that continue to keep the image of female snowboarding kinda flowery, soft and sweet, you would not be looking at the Omatic Benatar right now. You want to RIDE, right! The confident, discerning female shredder of today knows what she wants and isn’t waiting around to be told. The all-terrain goodness of the Benatar speaks to the needs of the hardcore shred girl because technically, everything’s covered: Vertwall™ sidewall technology means snappy turning, while the soft, biaxial fiberglass matrix and light Intelligentcore™ make it forgiving and flexible. This means quick recoveries on sketchy landings and smoothing out the ride in variable terrain. For the progressing rider, the directional shape delivers clean turning rideability for all mountain fun. Even if you like to match your hat to your goggle strap and run a little lip gloss on the hill, you need a solid board built for abuse, and that is what the Benetar has in store for you. Believe the hype.
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| Medium stiffness snowboardWhile most of the little runts are happy to sit around growing obese playing snowboard video games, the cool kids actually want to shred. Maybe we’re just biased, but aren’t video games for dorks? Anyway, we show the ’core kids respect by building board that suit their needs. Our youth boards pack the same punch as our adult size boards, to give junior all the tools needed to keep the good times rolling out on the hill. With the aid of mini terrain parks and genetically-fortified foods, groms in the single-digit age bracket are progressing at lightning speed. Imagine how hard they’ll rip when they hit their tweens! Until then, they’ll be stoked to ride the new scaled-down versions of our Celebrity and Super series boards. These new kids models are available in a gang of sizes, all featuring wood cores and simple, durable Responsecap™ construction. Boards this good are guaranteed to keep kids off the couch and on the chairlift.
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| Medium stiffness snowboardWhile most of the little runts are happy to sit around growing obese playing snowboard video games, the cool kids actually want to shred. Maybe we’re just biased, but aren’t video games for dorks? Anyway, we show the ’core kids respect by building board that suit their needs. Our youth boards pack the same punch as our adult size boards, to give junior all the tools needed to keep the good times rolling out on the hill. With the aid of mini terrain parks and genetically-fortified foods, groms in the single-digit age bracket are progressing at lightning speed. Imagine how hard they’ll rip when they hit their tweens! Until then, they’ll be stoked to ride the new scaled-down versions of our Celebrity and Super series boards. These new kids models are available in a gang of sizes, all featuring wood cores and simple, durable Responsecap™ construction. Boards this good are guaranteed to keep kids off the couch and on the chairlift.
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| Medium stiffness snowboardIn efforts to continue to preserve all things good, Omatic Snowboards has teamed up with Boarding for Breast Cancer - B4BC to raise funds for breast cancer research. B4BC was the first organization that looked within the snowboard industry to raise money to fight the illness. Our custom boob job will be offered in sizes 147cm and 149cm. The twin-directional shape, biaxial fiberglass matrix and the lightweight Intelligentcore™ means a smooth, stable ride. This all-terrain board is designed with moving comfort in mind. Ultra flexible, user friendly, yet built for all around fun. Omatic Snowboards will donate the profits from the sale of this board to B4BC.
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